Sony Mobile Communications (“Sony
Mobile”) has revealed its most ambitious marketing campaign yet for its
Xperia smartphones with a significant global marketing investment.
- Integrated marketing campaign highlights the best of Sony in the flagship Xperia™ Z smartphone
- Iconic creative execution synonymous with the Sony brand
- Most ambitious marketing campaign to date for the Xperia™ brand
The integrated campaign, which will be deployed globally in over 20
markets across TV, print, digital, out-of-home and retail from March
2013, highlights the best of Sony’s innovative technologies as found in
its new premium Xperia Z smartphone.
In a creative execution that features a selection of Sony’s much-loved
products from the past, the campaign reflects the unique consumer
experiences that only Sony can deliver as it looks back at iconic
moments in history and showcases Sony’s technologies available today.